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Impact of B2C E-Commerce on Business Today

The modern world is full of options to enhance business and earn new customers. The internet is rapidly becoming a major place for all kinds of commerce and in the next few years likely to be a major portion of total combined retail sales. Statistic currently indicate over 190 million online shoppers in the US market alone over the last year that translates into steady growth from just over a trillion dollars in 2012 to an estimated 1.7 trillion in 2015.  These are incredible numbers and they continue to grow at an astounding rate.  Not only is the general e-commerce market exploding, but the overall increase in smartphone technology has generated over 2 billion in business to consumer (B2C) sales growth in just six years, for a 2012 total of 4,778.24 billions of dollars. Yes, that is 4 trillion plus in retail sales by mobile users in the survey of U.S. market alone.


There is no longer any doubt about the impact to businesses based on their accessibility by consumers via the internet and by a growing percentage of purchases made by mobile users. It stands to reason that if you are not already fully set up on an ecommerce platform and a mobile optimized website you are losing money to competitors that are already involved.

If you haven’t already done so it is time take a close look at your target demographic, service area and the decision to ship locally, regionally or globally. Examine your website and see if it talks about you or does it relate to your customers.

In the old days many businesses put up websites as an aspect of their existing marketing. It was simply a virtual place where many talked about their accomplishments. If this was you, the modern consumer sees this type of site as simply a brag board. It may be time to do a major web overhaul. Don’t get me wrong, testimonials from other customers, and examples of your expertise are still important for credibility, but in the grand scheme of the wonderful webbed world, you need to speak to customers in their language and the language customers speak no matter where you live is WIIFM.

That means “What’s in it for me?”  You do not get to brag about your tech, everyone has tech these days. You do not get to push products or ideas, the customer is coming in search of something. Make it easy for them to find what they want. Make it simple for them to do business with you and make sure they know why they are doing business with you. This is your chance to be the expert, the best in the field, the only one with widget “B”, or the guys who deliver in 30 minutes or less.

There are people spending money online in your market. The question is; can they spend it with you?

If you need any help with any of this. Give us a call (604)-595-2495 or go to

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