User-centric websites are kicking into the tradition and literally, everyone is talking about keeping the user in mind while creating a website.
Apart from all the glit-and-glamour, client objectives and technical aspects of a website, what really needs your attention is the user. You just can’t rely on a cracking web design that looks perfect and has all the ingredients requested by the client but lacks a user-centered approach. If your website is not user-friendly then probably you are staring at the wrong end.
The Numero Uno thumb rule for web design is to design for the users. An effortless and satisfying user experience is the key to building loyal web traffic and retaining business on the website. If it is not usable enough or has low usability, then your users are bound to leave you mid-way.
The prime factors that need the attention of a web designer and developer include the usability of the website and its usefulness. Lucid navigation, easy-to-retrieve information and a crisp website structure are more important factors. If your user has to rely on the sitemap for navigating to the web pages or retrieving information, then you have serious work to do on the usability on your website.
7 Easy Ways for Ensuring a User-Centered Website
1) Focus on visibility
Visibility deals with what the user can and cannot do on a website. If there are navigational aids then they should be easily visible or should be conspicuous to the users. This helps them in easily finding their way on the website.
2) Use consistent site elements
If you are in the habit of using different elements inconsistently throughout the website then you are asking a lot from the user’s memory. It is painstaking and mostly impossible to remember each and every zone where a specific content or section is laying. Having consistent site elements in the different pages ensures that the content is purposeful and offers you a clean information zone.
3) Quick Site Response
Click on a button and wait for ages to let the webpage roll out. How about shooting an instant response right after the click? Instant feedbacks are important as they give an assurance to the users that they are being guided along well and that each action of theirs matters!
4) Make accessibility a priority
You literally have everything on the website that the user is searching for but it is just not accessible! Ever thought of adding small content sections to the home page or landing page that can lead to other important pages? Using the white space in a judicious way and helping the users find relevant information in the easiest and fastest manner is where your website becomes easily accessible.
5) Site orientation and structuring
Sitemap is for Google alright but nevertheless we as users inadvertently or even purposefully use it for understanding the site orientation. We need not worry about the navigational bars or links, the sitemap continues to serve the purpose for us in many ways. As a website creator, the sitemap is one of the key elements of keeping a website user-friendly.
6) Is your website pleasing?
A website that not just looks good but is easy to use is a pleasing website. You want your user to have a satisfying experience using your website and depending on it for future information retrieval. If you are able to build that trust through your website then it is pleasing in every sense.
7) Visually enticing and interesting
Web design by a great measure needs to be a visual treat as well. It needs to use a variety of vital elements such as color, theme, and other interesting aspects that helps in communicating with the users better and also helping them use the website in an efficient way. But, the key to quality visual design is keeping it simple, conservative yet effective!
It is time and again put on the website design roadmap, but most designers and even the best ones would miss out on the user experience of a website. If you are not working on top usability of a design then the chances of poor site performance are indispensable. Remember, at the end of the day, the user holds the key to your success and neglecting it for the clients or the trends would not suffice!