When it comes to one of the most popular CMS e-commerce development platforms available in the open source market, many businesses and developers alike will say go with Magento. There are a number of other e-commerce platforms out there to choose from so what makes Magento so popular?

Here are some great reasons why you should consider using Magento for the development of your online site:

• Zero Cost

As an open source software platform that can be downloaded at zero cost, it’s the perfect solution for businesses who are trying to keep startup costs at a minimum.

• Multi-Store Management

When it comes to managing multiple stores, Magento features one admin panel from which you can manage multiple stores, which is a big timesaver when it comes to managing sales etc.

• SEO

Anybody with an online business knows how important it is to have your site optimized for search engines. Magento comes equipped with tidy tags, descriptions and URLs and search engines favor this software as a result. Better search engine optimization means better revenue for your e-commerce business.

• Equipped With Analytics

in order to be a successful online business you need to not only launch a professional looking site that meets the needs of consumers, but you also need to know how your site is performing. Knowing what is working and what is not can only be achieved through the use of analytics. Fortunately, Magento is tied into Google analytics, Google base and Google checkout, enabling informative tracking and reporting of critical data around traffic, popular products, shopping cart abandonment, etc.

• A Variety Of Global Payment Options

The more flexibility you can offer consumers in terms of payment options via your e-commerce site the better. As far as e-commerce platforms go, Magento offers a variety of global payment options which range from PayPal to credit card. The likelihood of conversions completing from beginning to end significantly improves when a number of different payment options are available to potential customers.

If you’re searching online for online shopping software it won’t take you long to stumble across Magento as a front runner in terms of development for e-commerce solutions. Given that the software is scalable, flexible, inexpensive and modular, it makes sense that it is often a platform favored above all the others.