There isn’t much point in having a website developed and published if people are only leaving your site to go on to someone else’s to get what they need.
Google analytics describes this type of Internet user behavior as “bounce rates.” According to a study from Kissmetrics, the average bounce rate is 40.5%. While some may see bounce rates as negative factors surrounding a website, it can in fact be looked upon as being a way to identify weaknesses in design, layout etc., which can help improve website efficiencies and enhance user experiences as a result.
There are a number of reasons why people leave sites. Here are 5 reasons why they might be leaving your site and here are some things you can do to keep them from fleeing to another site:
1. Not Optimized For Mobile Access
Truth be told, if your website is not optimized for mobile users, people are leaving your site. Many people these days are using their mobile devices in order to access information and if they cannot properly access, view or navigate a site from their handheld device, they will move on to a site that is designed for mobile access. Design your site with mobile access in mind.
2. Wrong Target Audience
Bounce rates will only be reduced if you are targeting the right audience. Make sure to use suitable keywords which the right users will search in order to get what they are after from your site.
3. Poor Navigation
If your site is designed in such a way that navigation is difficult to use and users are unable to locate what they need in a few seconds, they will not hesitate to move on to another website. Design effective navigation with a smart layout and effective use of whitespace for clarity.
4. Crappy Content
Providing uninteresting, outdated, or overly wordy content will only bore people. If you want to stop people from leaving your site, create concise, engaging content that quickly tells people what they want to know.
5. Slow Page Loading
We all live in a time now where want for information is instant. If your page loading time exceeds more than 2 to 3 seconds, people are already clicking to escape your site. Ensure your page loading is full throttle, fast.