When it comes to good web design there are a number of important factors to consider throughout the design process, such as marketing, content, traffic, testing, etc. While all of these elements should play a key part in the development of a good website, usability should be ranked at the top of the list in terms of priorities.
When one refers to the term usability with respect to web design, one can simply understand that as being a user centric design. Developing a website which visitors are able to access and use with relative ease should be of utmost importance, as without usability your business brand suffers and so do profits.
Here are 7 tips to help you gain a better website through improved usability:
1. Mobile Friendly
Given the number of people using mobile technology on a daily basis to access online information and acquire goods/services it is more important than ever for companies to develop mobile friendly websites.
2. Detailed Product Descriptions
If consumers are unable to get detailed information about products which interest them, directly from your products descriptions, you leave them only one choice…exit your page and go elsewhere.
3. Easy Navigation
Nothing will frustrate a potential consumer more than a website that is confusing and difficult to navigate. Aim to design your site as if you were the consumer making your way from home page straight through to check out.
4. Consider Readability
Some website designers overextend their creative arm when designing and subsequently end up blurring, or obstructing content entirely, making their website difficult for users to read. Use a color scheme that is easy on the eyes and add images sparingly, so as to avoid overcrowding.
5. Conduct Adequate Testing
There is no better way to find out if your website passes in terms of usability than to have others take your website for a spin. Gather valuable feedback from those who have visited your site and explored its features, etc.
6. Ensure Quick Page Loading
If your webpage takes more than 3 seconds to load, chances are high your potential customer has given up on waiting and has moved on to another site.
7. Include A Search Bar
It is unrealistic to think online visitors will have the time or patience to sift through your entire site to locate the information/products they are after. Ensure you include a search bar so visitors can gain access to what they are after more quickly and conveniently.