While some may disagree, the Windows phone is not only holding strong in the smart phone market but it’s gaining tread. According to different online sources, the windows phone is continually moving forward, in terms of outselling the iPhone in several areas around the globe. According to Forbes.com, Windows phone last year surpassed iPhone sales in 24 countries (Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates and Vietnam).
This transition in the market is a wakeup call for app developers to begin looking at some advantages to Windows phone app development over other smart phones available today.
Here are 3 key advantages for developers who want to look at developing Windows phone apps:
1. Live App Approach
Microsoft decided to take a person centered approach when it came to creating icons for its Mobile phone apps instead of stamping them with a traditional technical look and design. Windows phone was designed and built with the user experience in mind using “live tiles” which are easily navigated by users in order to connect with apps that are connected to areas consumers are most interested in, whether that be digital wallets, social channels, or other popular mobile hubs.
2. App Search Feature
A big priority for app developers is developing ways to boost repeat app use by mobile users. Windows mobile phone features a lock screen element which enables users to scroll through random app tiles, significantly heightening the chances of repeat use of apps.
3. Cross-Platform Efficiency
If you are in any way concerned that you may need to develop a separate app for each platform, you can relax, as there are a number of tools available which will enable you to create apps that will work efficiently across multiple platforms. Some of these tools include: xamarin, Qt and Telerik.
Windows mobile phone will continue to put people first and therefore continue to win over mobile markets in other areas of the world over time. Whether you are a superstar developer, or startup developer, you need to shift your efforts in the direction where technology and people meet and that is currently people first, technology second.