When it comes to practicing SEO, time is valuable. There are lot many things you can initiate but isn’t it better to focus on the areas that can give you more? If we look at broadly, there are two main categories of an SEO’s task; technical SEO or content marketing. Now let’s understand why you should spend more time on these two categories.
While determining this, why not consider which one has a better ROI?
There is no doubt about it-SEO and content marketing are valuable. If your business is based on web traffic for any area of its continuation, technical SEO as well as content marketing are both crucial.
The Importance of Technical SEO
Search engine optimization is the tool that can help your website stand apart and can get you search engine success. Since you optimize different components of your website, you are placing the site not to be penalized by the search engines.
Few years back, only having a technically optimize site was enough and that was all you required. With a good structure, some solid pages, heavy keyword saturation and keyword-stuffed titles, you were all set to enjoy SEO success.
But now, this much is not enough since SEO has come a long way. The peril is noted and the way to technical SEO perfection is clearly designed. Now, it is relatively easy to get a website which is fully optimized. Most competent organizations are well-aware of creating a site coupled with all the vital SEO elements and features.
You need to comply with the base SEO standards which are the true value of technical SEO. It is more of road-paving than just the traffic building. Hence, technical SEO sets your website up for success.
How Content Marketing is Important?
No doubt, it is the real source of traffic nowadays as every business owner is following the technical SEO rules, you need to focus on something different to stand apart your website and generate traffic.
And that is referred to as content marketing. The proven method to gain targeted traffic and get huge brand exposure is through the frequent output of quality content. The possibility of your site beginning with traffic besides content is about one in three heap.
Having a clear content marketing strategy can gain your business success.
Why should you Consider Both?
The reason is obvious, you cannot drive more traffic by simply doing technical SEO but you can practice content marketing better.
With technical SEO, there is a standard level of achievement you can get. Though everyone is doing content marketing but not with the same level of perfection. So, if you get better at content marketing, then you will be the winner of competition.