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After the Holidays, Maintain a Connection With Your Customers

Businesses who sell consumer products and services often look for Internet Marketing Services Vancouver in the months and weeks leading up to the holiday season. You want to maximize your exposure and reach as many new and existing customers as possible in an effort to capture as big a portion of their holiday spending as they can. While this is a fantastic strategy for making the busy times as lucrative as they can be, the same techniques can help you make the slower post-holiday months less slow, by keeping up your momentum and making sure your customers do not forget about you for their everyday needs.

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SEO Vancouver (Search Engine Optimization) is an ongoing process. Attaining a high search ranking for your website and then maintaining it so your competitors don’t sneak past you takes consistent effort and activity. If you keep up your marketing activity throughout the year, you will not only keep your name in front of your customers and remind them to shop at your business, you will also build your position for future high activity times so that you will have an edge over your competitors when they come around.

PPC Vancouver (Pay per Click) paid marketing options are a good way to put yourself at the top of the SERPs (Search Engine Results Pages), even if you haven’t built up your organic search rankings yet. During the post-holiday shopping lull, it is even more important to have an edge and be the company who wins the business of shoppers for the products or services that you offer. With intelligent bidding for the right keywords, you can be at the top of the page without paying too much for the privilege.

SMM (Social Media Marketing) is a great way to keep up communication with your loyal followers and build links to your website at the same time. Regular posts on your social media platforms provide valuable online activity for your business and give you every day exposure and the ability to connect with your customers in a low-key, interactive way. If you are saying something interesting, your followers can choose to like your post, comment on it, or share it with their own followers, thereby adding to your marketing reach.

The post-holiday shopping lull can be a challenging time to weather for many businesses. Rather than simply riding it out, be proactive and try to reach out to your customers so that when they do need something, you will be the business they turn to.

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