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AdWords Evaluation to Achieve Success in your Campaign

With a thorough research and analysis on some key factors, you can achieve success in an AdWords campaign. With a proper evaluation of your ad campaign, you can target the right customers in the right locations and increase your profits. Given below are the major factors of the evaluation process.

Account Structure


Organizing your account will help in making the relevant changes, target the ads effectively and accomplish the advertising goals. A well structured account should have separate campaigns for the different products and services your offer. Each ad group should aim at one product, service or theme. Such structured accounts help in determining which ads create conversions and locate specific keywords quickly.

Quality Score

Quality score helps in evaluating how relevant are your ads and landing pages to the people seeing your ad. High quality scores will help to lower the prices and enhance the ad positions.

Keyword Planner

The tool helps in building search network campaign. It will help in uploading a list of keywords that best describes your products or services. You can get to know the number of clicks on the specific keywords for a given bid.
A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.

Click through-rate

A ratio showing how often people who see your ad end up clicking it. It shows the number of clicks your ad receives divided by the number of times your ad is shown.

That is CTR = Clicks on your ads รท Impressions (ad views). A high CTR means users find your ads relevant and helpful.

A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.

Match Types

Use matching options with your keywords to help control which searches can trigger your ad. Broader the keyword matching option, more traffic potential it has. You can select different types of keywords like broad, phrase, exact and negative keywords. Selecting the right matching options can help you to reach your AdWords goals.

Ad Copy

Try to say everything about your business in few words. A powerful ad copy will help in getting a lot of clicks. Highlighting the unique offers, prices, promotions and a strong call to action to the customers with the right keyword can help you to achieve success in your ad campaign.

Negative Keywords

Negative keywords will help you to reach out to the potential customers, increase ROI and reduce your costs. You can tell Google not to show your ad to those searching for a keyword that you do not deal with.

Tracking Efforts

Different businesses have different business goals, but they both want to be successful with AdWords.
Identifying your goals is important to achieve success in an ad campaign. The basic purpose of creating ads in Google AdWords is to increase traffic to your site, brand awareness and sales.

Geographic Performance

Reviewing the geographic locations of your customers is important to compare performance data in different locations. It will help in running the right campaigns in the right locations.

Average position

It is a statistic describing your ads performance compared to other ads. It determines the position of your ads beating other ads.


With AdWords, you choose a daily budget for each campaign based on your advertising goals and the general amount you’re comfortable spending each day. With such flexibility, you can be the master of your ad campaigns and give the right direction to achieve success.

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